While gaining momentum as an alternative to Twitter, fledgling social media upstart Threads still needs core features to compete with the platform entirely. Here are 5 capabilities that would make Threads a true Twitter killer.
Direct messaging for private conversations
The ability to slide into someone’s DMs is a must-have for one-on-one interactions missing on Threads currently. Twitter relies heavily on private messaging.
Timeline with only followed accounts
Threads need the option to view a strictly chronological feed of only accounts you follow, without algorithms mixing in suggested content.
Robust search of post content
A more powerful search is needed to look up text within posts instead of just searching for users and brands. This is a big gap versus Twitter.
Trending topics and hashtags
Hashflags helped organize content on early Twitter and remain essential today. Trending topics also showcase real-time buzz.
Native advertising…for now
Surprisingly, Threads lacks native ads, unlike the steady promos on Twitter. While refreshing currently, monetization is likely inevitable.