Apple has collaborated with the popular K-pop group NewJeans on a music video shot using the iPhone 14 Pro. The “Shot on iPhone” project highlights the smartphone’s advanced camera capabilities.
The video for NewJeans’ new single “ETA” was filmed on iPhone 14 Pro by the band’s management agency ADOR in partnership with Apple’s creative partner TBWA/Media Arts Lab.
One of Today’s Hottest K-Pop Acts
Formed in 2022, NewJeans has quickly become a leading force in K-pop, garnering attention from top fashion brands like Louis Vuitton. An iPhone promo spotlights their meteoric rise.
The stylish video aligns with the band’s youthful image and Apple’s cutting-edge brand profile. It expands iPhone’s marketing push into music and culture.
Showcases Latest Video Technologies
Behind-the-scenes clips highlight advanced video features like Action Mode stabilization and 4K Cinematic mode only found in iPhone 14 Pro models.
Apple is leveraging NewJeans’ creative visuals to demonstrate how its newest camera and processing capabilities empower artistry.
Part of Ongoing ‘Shot on iPhone’ Campaign
The promo video expands Apple’s successful “Shot on iPhone” marketing drive. Previous collaborations include music videos with Lady Gaga and Selena Gomez.
Aligning with aspirational creators boosts iPhone’s artistic credibility for an audience hungry for content created on Apple devices.
Aims to Inspire Artistic Use Cases
Apple aims to inspire consumers to push their creative boundaries using iPhone video features.
Partnerships with groups like NewJeans provide a vision of what’s possible while driving desirability for the iPhone’s industrial design and imaging power.