Apple’s environmental credentials were front and center at the iPhone 15 event, thanks to a lengthy and somewhat cringe-worthy skit (making an unfunny Octavia Spencer video is something of an achievement in itself, but I guess that’s what happens when you order a sketch in screenwriters’ working hours). ‘ strike).
The new article says the company’s actions and commitments keep it ahead of major competitors, but the elephant in the room is the iPhone’s annual product cycle…
CNET admits that Apple is far ahead of its main competitor Samsung.
For its part, Apple has committed to decarbonizing its supply chain by 2030. The company says 300 suppliers have already committed to clean energy, a number that has been growing steadily over the years. Apple also actively encourages other companies to participate in its Clean Energy for Suppliers program, which aims to provide 100% renewable electricity to all suppliers. […]
By comparison, Samsung has announced its goal of achieving carbon neutrality and 100% renewable energy by 2050. But the South Korean company did not extend this commitment to its supply chain, which is part of Scope 3 emissions as defined by the Greenhouse Gas Protocol. .
“Samsung talks a lot about sustainability, but the reality is that Samsung’s smartphone manufacturing process is largely based on fossil fuels, including coal,” Greenpeace told CNET immediately after the Samsung Unpacked promotional event in July. “While Samsung has achieved 100% renewable energy in the US, China and Europe, the vast majority of the company’s manufacturing facilities are located in South Korea, where Samsung has made little progress in the transition to clean energy.” […]
Chinese competitors Huawei and Xiaomi provide virtually no information about the environmental costs of creating their smartphones. Google started doing this only recently, but its Pixel 7 Pro has higher lifecycle carbon emissions than Apple.
But Greenpeace says Apple’s talk of sustainable sourcing so far is just that.
“It’s important to remember that none of Apple’s largest suppliers have achieved 100% renewable energy in their operations,” said Greenpeace East Asia campaigner Xueying Wu.
“Suppliers such as Foxconn and Samsung Electronics have been too slow to embrace renewable energy. […] The renewable energy share of some key suppliers like GoerTek, Foxconn, TSMC etc. is below 11%.”
If you look at the total lifetime carbon emissions of an iPhone, about 80% of it comes from the manufacturing period. Apple itself states that the iPhone 14 Pro’s production accounts for 81% of its 65kg total carbon emissions.
This is where CNET’s Sarina Dayaram argues that Apple’s environmental credentials fall short. While production may be cleaner than ever before, the iPhone maker is aggressively encouraging consumers to continually buy new models.
With every new iPhone release, tens of millions of people around the world are eager to upgrade, even if the changes are relatively minor. […]
If Apple truly prioritized the environment, it could encourage greater device usage and consider extending the time between major releases.