According to a new Bloomberg report, US mobile carriers are poised to provide significant promotions and discounts on the upcoming iPhone 15. The move comes as pages look to boost disappointing smartphone demand amid the global market’s worst slump in a decade.
Smartphone Shipments in Steep Decline
The smartphone market has been on a downtrend since its 2017 peak, as consumers hold onto devices longer and see fewer reasons to upgrade each year. The pandemic and economic woes have further eroded demand.
Counterpoint Research expects 2022 will mark the smartphone industry’s lowest shipments in 10 years. Even Apple has acknowledged slowing iPhone sales growth.
This persistent slump stems largely from plateauing innovation. With smartphone technology’s maturation, average consumers upgrade every 3-4 years rather than 1-2.
Carriers Eager to Drive iPhone 15 Adoption
Seeing an opportunity to attract subscribers, major US carriers plan to offer “aggressive” promotions on the iPhone 15, per analysts.
After lacklustre iPhone 14 sales, carriers hope major iPhone 15 deals will entice customers to upgrade. Their large iPhone 12 installed base represents a target demographic.
While some offers may come on launch day, the best carrier discounts could arrive later once initial demand is met. Savvy shoppers may benefit by waiting for these optimally reduced iPhone 15 prices.