YouTube is fed up with faxes and takes strict action against ad blockers. (Image: ristoviitanen – adobe.stock.com)
Advertising on YouTube is a seemingly never-ending topic.
Only in June did we report that YouTube was taking action against the use of ad blockers. What was only the case sporadically and on a trial basis back then is now becoming increasingly common.
So far, this is how it has been: The desktop app asked users to turn off their ad blocker and threatened to block playback. Finally, the service confirmed that ad
blockers would violate YouTube’s terms of service.
This is what the message has looked like so far. (Source: Reddit)
YouTube is taking a more aggressive approach
Numerous To report on Reddit In recent weeks, YouTube has been taking a more rigorous approach – and setting an ultimatum. Users receive information that they have a maximum of three videos to turn off the ad blocker, writes 9to5Google.
YouTube gives a request for three videos. (Image: Reddit)
As some users prove, the prompt appears instead of the videos or as a pop-up when viewed in full-screen mode.
This is what YouTube seems to do: If you watch a certain number of videos with your account while using an ad blocker, the platform will register this and, if necessary, block you.
Redditors report that videos continue to play even if they have logged out and continue to use an ad blocker.
By the way, the message does not yet appear on mobile devices.
What does YouTube want to achieve with this?
Ad blockers have been tolerated for years, but YouTube wants to sell its monthly subscriptions. This costs around 12 euros and offers other advantages such as access to YouTube Music in addition to freedom from advertising.
In addition, the provider is also changing the advertising on the TV app. Linh takes a stand for YouTube Premium:
YouTube is getting serious and taking more rigorous action against ad blockers. If you use one, the video platform may lock you out until you turn it off. What do you think: Does YouTube have some house rule and should enforce it? How do you use the platform? Do you accept advertising, or do you also have a premium account?