A new application developed by Alitheon, called FeaturePrint, claims to be able to identify whether an item is counterfeit by taking a photo with a smartphone. It supports the identification of any item, including gears, circuit boards, watches, and collectibles.
The application uses artificial intelligence technology to translate the details on the surface of an item into unique mathematical features. Because even items from the same production line are not exactly the same, FeaturePrint can easily distinguish between genuine and fake items without using item identification methods such as barcodes, QR codes, and RFID. The application itself is the ID of the item.
However, it should be noted that FeaturePrint has a major limitation; it does not actively determine whether an item is counterfeit but requires the genuine item to be registered in the system for comparison. Currently, FeaturePrint has not been launched on smartphone app stores but is being directly developed as an enterprise solution in collaboration with customers. According to reports, FAST Sneaks and the London Bullion Market Association have already used the application. Alitheon has not yet revealed the price or uses of the application.