Google has announced an updated policy regarding non-fungible tokens (NFTs) and other blockchain-based digital content in Android apps and games on Google Play.
The new policy will allow developers to sell NFTs and other blockchain tokens but with some significant restrictions. Developers must declare if their apps or games include transactions involving these tokenized digital assets. They are prohibited from promoting potential earnings from trading or playing. Apps not meeting gambling requirements cannot offer NFTs or tokens as prizes based on chance.
In addition, the value of any NFT rewards must be made clear to users upfront. The policy aims to increase transparency and encourage responsible integration of blockchain technology.
Google worked with Reddit on shaping the new rules. A Reddit executive said the policy is intended to “empower users by providing transparency and a responsible approach to blockchain content.”
Looking ahead, Google plans further consultation with developers to support sustainable business models leveraging NFTs and blockchain. This could help improve the reputation of NFTs, which have faced criticism over scams, environmental impact, and speculative hype.
The new restrictions may discourage some developers but offer more precise guidelines for the appropriate use of NFTs. With the rapid growth of NFTs in gaming, digital art and other areas, Google likely seeks to capitalize on their popularity while avoiding past excesses in the space.