Samsung has launched a new 8K flagship TV, the 98-inch QN990C Neo QLED. It uses mini-LED backlighting with zone dimming and Samsung’s slim Infinity One design.
The QN990C super-sized 8K TV is not officially announced yet for the US or Europe. However, with IFA 2023 approaching, Samsung may provide updates in a broader rollout.
Ultra-Premium Price Tag
In South Korea, the massive 98-inch Samsung QN990C 8K TV carries an ultra-premium 49.9 million won price tag, equivalent to around $38,100 / £30,000 / AU$58,000.
That’s nearly four times the price of Samsung’s 98-inch 4K Q80C model, highlighting the cutting-edge technology involved.
Immersive 8K Experience Expected
Considering Samsung’s previous QN900C 8K models impressed in reviews this year, the new 98-inch variant promises to deliver even more immersive 8K visuals. It will likely join Samsung’s lineup of best 8K TVs.
More 8K content is still needed to take full advantage of the resolution. But Samsung’s 8K-upscaling capabilities help improve 4K and lower resolution sources.
TCL Supplies the 98-Inch Panel
Notably, the QN990C gets its 98-inch screen from display maker TCL. The Chinese firm has cornered the market for extra-large 98-inch LCD panels.
TCL can efficiently produce the 98-inch size at its advanced production facilities. This has allowed 98-inch TVs to become more mainstream and affordable versus earlier 100-inch models.
The QN990C won’t come cheap. But TCL’s panel capabilities enable more big brands to offer 98-inch screen sizes at varying prices. This caters to demand from consumers seeking ever-larger home theatre displays.