After years of minimized presence outside China due to US trade bans, Chinese tech giant Huawei is rumored to plot a significant return to the worldwide smartphone market.
Huawei Said to Ready Global Launch for Mate 60 Phones
According to recent reports from China, Huawei aims to make its newly-announced Mate 60 series a key product in its global smartphone comeback.
IT Home and other outlets cite insider sources saying Huawei will launch at least some Mate 60 models internationally after previewing them in China. This goes against Huawei’s previous confirmation that the Mate 60 Pro would stay exclusive to China.
The Mate 60 lineup, including the book-style foldable Mate X5, runs Huawei’s controversial domestically-produced Kirin 9000s processor. The chip dodges US semiconductor restrictions by utilizing 5G technology not reliant on American IP.
While not as powerful as the newest Snapdragon chips, the Kirin 9000s brings competitive performance and provides Huawei with an advanced 5G platform it controls fully in-house.
Major Shift After Years of Reduced Overseas Presence
A widespread global release of Mate 60 devices would mark a major strategic shift for Huawei’s smartphones. Huawei phones were previously available internationally but at minimal volumes compared to rivals.
The company’s global smartphone sales cratered after 2019 US bans cut off Huawei’s access to key American technology like Google’s Android OS and Qualcomm processors. This restricted Huawei’s lineup outside China.
With its homemade Kirin chip and focused R&D, Huawei appears poised to reclaim its spot as a top global smartphone brand. But with stiff competition and lingering supply chain uncertainties, execution will be critical.