According to the Wall Street Journal, Netflix may broadcast its first live sports event this fall. Netflix is in talks to host a new celebrity-driven golf tournament in Las Vegas that would also include stars from other sports, sources said.
Netflix’s first sports streaming venture may be a bespoke golf tournament with star players. Although high-risk and high-investment, this move is sensible for the streaming giant. Netflix was previously unsuccessful in winning the rights to broadcast F1 events from ESPN.
Netflix’s live streaming service had a major failure in April. The broadcast was delayed from 8 pm to 9:30 pm due to a fault, and was eventually cancelled.
Last December, Netflix co-CEO Ted Sarandos said that buying broadcast rights for major sports events is not a profitable business model. He believes that Netflix can double its video membership over time, even without live sports. Although he did not completely rule it out, Sarandos stated that Netflix can still grow without offering live sports.