According to reports, Meta appears poised to expand its Twitter rival Threads beyond mobile with a new desktop experience powered by Progressive Web App (PWA) technology. This could further boost Threads’ reach.
Launched in 2022, Threads has only been available as a mobile app. But Meta is now developing a desktop version that would allow accessing the fledgling social network on PCs.
PWA tech enables web apps to run natively on desktop operating systems like Windows 10 and 11. This allows Threads to move into the desktop ecosystem quickly.
Adds Key Missing Features to Web Version
Meta confirmed it’s upgrading Threads’ web capabilities with additions like hashtagging and advanced search. This lays the groundwork for the desktop PWA.
When paired with the new desktop app, the improved web version will provide feature parity with the mobile experience. Offering a complete cross-platform social network is Meta’s clear priority.
Capitalizes on the Cross-Platform Nature of PWA
By leveraging PWA technology, Meta can rapidly deploy Threads across platforms without extensive native app development. PWAs transcend the limitations of web apps.
Expanding beyond mobile is critical for Meta as it tries to gain ground against behemoth rival Twitter. A desktop PWA version of Threads broadens its reach and appeal.
Aims to Boost Threads’ Momentum
Meta is still working to build momentum for Threads in the crowded social media space. Expanding to the desktop could significantly expand Threads’ user base.
The PWA tech also allows Threads to incrementally roll out new features and improvements across desktop and mobile simultaneously. This benefits the platform’s growth.
Faces Uphill Climb Against Twitter
However, Meta faces enormous challenges in taking on Twitter’s network effect and name recognition. PWAs can only go so far, absent must-have features or personalities.
But by rapidly advancing Threads’ capabilities and availability, Meta hopes the groundswell of interest in Twitter alternatives will drive adoption. Only time will tell if the strategy pays off.