As Netflix’s self-imposed deadline for its crackdown on password sharing approaches, the company has begun issuing warnings to internet providers in the UK. The crackdown, expected to be in place by the end of June, aims to prevent users from sharing their login credentials with friends or relatives who live elsewhere.
Netflix has cautioned UK internet providers to expect an influx of angry calls and support questions from subscribers who may be affected by the new policy. The company’s efforts to curb password sharing come amid concerns over revenue loss and account security.
While the crackdown has been met with mixed reactions, Netflix maintains that its new policy will ensure a better user experience for all subscribers. The company has encouraged users to consider upgrading to a higher-tier plan that allows for multiple simultaneous streams.
As the enforcement of the new policy draws near, it remains to be seen how subscribers will respond and whether or not it will have a significant impact on Netflix’s bottom line.