Social media giant TikTok is reportedly developing its own AI chatbot called Taco. While still in its testing phase, Taco has the potential to revolutionize the user experience on the platform.
## Enhanced Content Discovery
Taco’s primary objective is to help TikTok users find the content they desire. By clicking on the dedicated button above the profile icon, users can access Taco and engage in conversations. According to early insights from Daniel Buchuk of Watchful Technologies, Taco is capable of providing relevant information based on user inquiries. For instance, if a user watches a food-related video and asks for a recipe, Taco can offer similar TikTok videos showcasing the recipe. Additionally, Taco can also suggest recommendations, such as art exhibitions in Paris, by presenting videos and a curated list of suggestions.
## Conversational Experience
Interacting with Taco feels like chatting with a real person through a messaging interface, akin to ChatGPT. One of the revealed screenshots demonstrates Taco prompting the user to inquire about the significance of the coronation of King Charles III. However, it remains uncertain whether Taco is powered by TikTok’s proprietary AI model or a third-party solution.
## A Promising Innovation
TikTok’s development of the AI chatbot Taco holds great promise for the platform and its users. By assisting in content discovery and providing information on a wide range of topics, Taco aims to enhance the overall user experience.