Google, the world’s biggest search engine and advertising company, will display more ads on mobile apps and browsers. This will increase its revenue since it is facing more competition from other big tech companies in advertising.
More People Will See Ads on Mobile Devices
Google’s move to display more ads on mobile devices will let it reach more people. Mobile usage is growing quickly. A report by eMarketer estimates that mobile ad spending will reach $105 billion in 2023, which is 75% of digital ad spending.
Some users are worried that the increased number of ads will make it harder to find relevant content and raise privacy concerns. To address these concerns, Google plans to give users more transparency and control over the ads they see. They will have new tools for ad personalization and an opt-out feature for users who don’t want to see personalized ads.
Google’s decision to display more ads in mobile apps and browsers is a way to increase its revenue. Even though there are concerns over the impact on user experience and privacy, Google will address these concerns by providing more transparency and control over ads. With mobile usage increasing, Google will continue to innovate in advertising to stay a leader in the industry.