The band and the audience present to determine a good concert. No matter how well a band performs, without the presence of an enthusiastic crowd, the performance falls flat. It is why you must start marketing any upcoming concerts early on and using all resources at hand.
Social media sites are one of the most used and effective marketing tools. Instagram is now widely used by marketers as it is cost-effective, easy to use, and allows a lot of different types of content to be put out. Incorporating it into your marketing strategy is one of the best decisions you can make, as it can be used remotely and reach a huge audience simultaneously.
If you have a rock concert coming up, you can use the following Instagram marketing techniques to get the word out and the crowds in.
How to Use Instagram for Promotions
Put out eye-catching content
Putting out eye-catching content is a given, but how do you properly implement this strategy? Well, you need to figure out what your audience is like. You must know what your fans respond well to and what gets them going. They keep posting what they like, whether memes, Instagram animations, or song snippets. Keep engaging with them by liking their comments, replying to them, and reposting their stories when they tag you.
When a concert is coming up, post colorful and flashy concert posters on your page and pin them on your account so that no one misses them.
Take people behind the scenes
With music, people only get to hear the final product or visit the concerts. They don’t get to see how hard people work to put it all together. So, take them behind the scenes with you. Post reels on how you create the music, write your lyrics and perform songs in the studio.
You can also post stories showing the behind-the-scenes for concerts and how you’re getting ready to perform in front of people. You can also credit your staff and those working to prepare the venue. Q&A sessions on Instagram live are also a good way to connect with your audience.
This kind of content will make your audience feel connected, and they’ll see that their support means something to you.
Use hashtags wisely
Regarding promotion on Instagram, Hashtags are an effective way of getting yourself out there and compiling all your posts and related posts under one heading.
The algorithm on Instagram works so that content with specific hashtags is recommended to users who have previously liked posts related to that hashtag. You can add up to 30 hashtags to your posts, so be smart with which ones you use.
For the upcoming concert, create one simple hashtag you and your fans use when posting related stuff across all platforms. You can then repost their posts and thank them for their support.
Host some contests
Hosting contests can be a fun way to interact with your fans. You can post quizzes related to your band or your music on Instagram so everyone can participate. Randomly select a certain number of people who got the questions right and reward them with prizes.
These prizes could be free merchandise or free tickets to your next concert. Just clarify ahead of how you will be picking winners. You can create more buzz about the giveaway and the contest by procreating fun and eye-catching Instagram animations.
Make it easy to obtain tickets
When measuring a concert’s success, what’s looked at is the number of tickets sold. The process of buying tickets must be easy for your audience.
Whenever you post about an upcoming concert, add the link for tickets underneath it and guide everyone on how they can buy tickets. The venue needs to be well-known so that there is no confusion.
Also, put the ticket link in the bio, as it is the first thing people see when they visit your page.
Social media marketing is a marketer’s dream due to its convenience, cost-effectiveness, and reach. If used correctly, you are bound to get a lot of eyes on your concert. All these methods are tried and tested and can be easily incorporated.
Whether you have previously used Instagram to market, they are simple. These can also act as a starting place for your marketing strategy, and once you have learned to create such content, you can add your creative touch to it and make things more interesting.
All you need to do now is put in a little time and effort and create some fun and interesting content that catches the eye of your audience and makes your upcoming concert a huge event.