Despite the new CEO, Linda Yaccarino, consistently trying to convince people that Threads cannot replace Twitter, internal actions suggest a lack of confidence.
A developer named Andy Baio noticed that searching for Threads links on Twitter yields no results, even though users can publish Threads links on the platform, and they usually appear. Numerous users have reported this issue.
Another developer, Derek Kepner, found a workaround by removing the dot from the URL. In other words, by adding “url:’threads net'” before the search term, one can retrieve the desired results. If users wish to limit their search to Threads posted by people they follow on Twitter, they can add a filter: “url:’threads net’ filter: follows.”
It is not Twitter’s first attempt to block links to competing platforms. Earlier this year, Twitter imposed restrictions on tweets containing links to Substack newsletters, although this limitation was later revoked.
This action has sparked debate within the developer community. Some argue that Twitter is attempting to suppress competitors and limit the visibility of external links, thereby reducing user engagement on other platforms. However, Twitter’s CEO Linda Yaccarino and her superior, Elon Musk, emphasize the unique value of Twitter and assert that it cannot be replaced. They highlight the importance of every individual’s voice on Twitter and describe it as an irreplicable community.